For my Senior Seminar Capstone Project, my group decided to do a rebranding and promotional campaign for the University of Baltimore's Campus Pantry. My job for this project was to re-design the logo.
Our goal for this project was to make the campus pantry a place where in-need students, staff, and faculty would feel comfortable and welcome seeking assistance and where community members would feel inspired to help their peers. One of the biggest problems we noticed when we SWOT-ed the Campus Pantry was that in-need students, staff, and faculty may be afraid to seek help for a variety of reasons. To combat this, our group decided to create an identity for the pantry that conveyed happiness and would be welcoming to everyone.
For my logo, I sampled the "B" from the University of Baltimore's recent (at the time) re-brand, and put it on a bag. I chose a bag because I felt like it was the perfect symbol that represents giving and receiving items from a charity.
Our goal for this project was to make the campus pantry a place where in-need students, staff, and faculty would feel comfortable and welcome seeking assistance and where community members would feel inspired to help their peers. One of the biggest problems we noticed when we SWOT-ed the Campus Pantry was that in-need students, staff, and faculty may be afraid to seek help for a variety of reasons. To combat this, our group decided to create an identity for the pantry that conveyed happiness and would be welcoming to everyone.
For my logo, I sampled the "B" from the University of Baltimore's recent (at the time) re-brand, and put it on a bag. I chose a bag because I felt like it was the perfect symbol that represents giving and receiving items from a charity.
